Your next step
Your firm’s growth plan, built, delivered, and yours to keep.
The Firm Growth Blueprint is a complete, written growth plan for your firm: where you stand today, where the cases are, and exactly what to do over the next twelve months to bring in more of them. You own it outright. Run it yourself, or have us run it.
Reserve your Blueprint →$3,500 · limited slots · delivered in 10 business days, walked through live.
This is a plan you own, not a pitch. Whether you hire us to execute or hand it to someone else, your unique Law Firm Growth Blueprint is yours.
What’s in it
Nine parts. Every one of them a decision you can act on.
A written brief, delivered digitally and walked through live — yours to keep. This isn’t a report on your website. It’s a plan for your caseload.
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1
Where your firm stands today
an honest baseline: your current case sources, what each one costs you, and where the growth is actually coming from right now.
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2
Where people find you, and where they don’t
how your firm shows up when someone goes looking for a lawyer: in the AI answers people increasingly trust, in the map pack, and in search. What you’re visible for, what you’re invisible for, and which of those gaps is actually costing you cases.
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3
Who you’re competing with
the firms taking the case types you want: what they’re running in search and ads, what they’re publishing, how they’re reviewed, and what’s genuinely working for them versus what just looks busy.
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4
What’s costing you cases
the findings, ranked. Not a list of everything wrong, the few things that are actually holding the number down, in the order we’d fix them.
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5
Your twelve-month growth plan
phased across the year, so you know what happens in the first ninety days, what waits, and why.
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6
Where your cases will come from
the channel plan — search, local, paid, AI answers, content, social, PR, reviews, and referrals — sized to your practice area and your market, with a clear order of operations so you’re not trying to do all of it at once.
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7
Turning callers into signed cases
your intake and follow-up plan. For most firms this is the cheapest growth available, and it’s the part nobody looks at.
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8
What it costs and what it returns
target case volume, cost per signed case, and the spend it takes to get there. Real numbers, so you can decide with a budget in hand.
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9
Who does the work
your options for running the plan: your team, your existing partners, us, or some combination. Laid out plainly, with what each one costs.
What you’ll know
The questions you can’t easily answer today.
- Whether your firm comes up when someone asks an AI which lawyer to call.
- Which case types are actually worth your marketing money, and which quietly aren’t.
- What a signed case really costs you, by source.
- Where callers are slipping away between the first call and the signed file.
- What the firms taking your cases are doing that you aren’t.
- What it would take, in dollars and months, to add the cases you actually want.
How it works
Three steps. About 10 business days.
Reserve your slot
You pay, and your firm goes on the schedule.
We dig in
A short questionnaire and read-only access to your analytics, ads, and intake numbers. Around 30 minutes of your time. We do the rest.
We walk you through it, live
A 60-minute working session where we take you through the plan, answer questions, and hand it over. You keep the document.
We’ll send the questionnaire and the access list the moment you reserve.
Straight talk
This is built for some firms and not others.
A fit if:
- You’re a personal injury, family, estate, or IP firm with a real caseload already, and you want more of a specific kind of case.
- You’re spending on marketing already and can’t say cleanly what it’s returning.
- You want a plan you can act on, whoever ends up running it.
Not a fit if:
- You want a standalone SEO audit. Search is one part of this, not the point of it.
- You want someone to confirm the plan you’ve already made.
- You’re not ready to change anything for at least a year.
Investment
$3,500, and the plan is yours either way.
The Blueprint is a fixed-fee engagement. It stands on its own, it isn’t a deposit and it isn’t credited against a retainer. We take six firms a month so every plan gets real research behind it.
Reserve your Blueprint →Card or ACH · Your slot is held as soon as you pay. Need to move the walkthrough? Just tell us, we’ll find another time.
Why us
A decade of moving the number that pays the bills.
“Our caseload grew and, for the first time, we could see exactly where every case came from and what it cost us to win it.” , Managing Partner, Personal Injury firm · 11-year client
Questions
The ones we get asked.
A written brief built for your firm specifically — your numbers, your market, the firms you’re up against, and a month-by-month plan for your next twelve. We take you through it live, then send you the document. From that point it’s yours: hand it to your team, to your current marketing partner, or to us.
Then you have a complete twelve-month growth plan for your firm and we’ve been paid for building it. That’s a clean outcome for both of us, the plan was written to be run by whoever’s best placed to run it.
A short questionnaire and read-only access to your analytics, ad accounts, and intake numbers, roughly 30 minutes. If some of that doesn’t exist yet, that’s a finding, and we’ll work with what you have.
10 business days from when we have your inputs, then a 60-minute live walkthrough.
Not at all. The plan accounts for the partners you already have, and if they’re doing good work it’ll say so. We’ve never thought the answer to a firm’s growth question was to fire everyone and start over.
Your slot
Let’s build the plan.
Reserve your Blueprint and we’ll send the questionnaire today. Slots are limited and go in the order they’re reserved, if this month is full, we’ll hold your place for the next.
Reserve your Blueprint →Questions first? Reply to my email or call (301) 284-3665, happy to talk it through.